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AT THE BOX OFFICE – July 24

The Adam Sandler comedy PIXELS that sees him playing larger than life classic arcade games in order to save the world comes to theaters this weekend. Sandler movies are hit-and-miss with audiences, although the concept of seeing Sandler battle life-size Pac-man and Donkey Kong could be enough of a hook.

Sandler’s main competition is PAPER TOWNS, based on the novel by FAULT IN OUR STARS author John Green, which is sure to appeal to a younger female audience. FAULT IN OUR STARS became a surprise hit, and this could follow suit thanks to a dedicated fan base.

The other big release this weekend is SOUTHPAW directed by Antoine Fuqua (TRAINING DAY), written by Kurt Sutter and stars Jake Gyllenhaal and Rachel McAdams. The reviews have been less than stellar and there are still holdovers ANT-MAN, MINIONS and INSIDE OUT to contend with. Adult dramas like this also have a rough time drawing audiences these days, and there is  also the recent Louisiana Movie Theater shooting during a screening of TRAINWRECK that could keep some people away from the multiplex.

Films in Wide release:

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PIXELS (Sony / Columbia)

 

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PAPER TOWNS (Fox)

 

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SOUTHPAW (The Weinstein Company)

 

Films in Limited Release:

 

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BIG SIGNIFICANT THINGS (Oscilloscope Pictures)

 

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PHOENIX (IFC)

 

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SAMBA (Broad Green Pictures)

 

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UNEXPECTED (The Film Arcade)

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THE VATICAN TAPES (Lionsgate)

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